2010, China's automobile production and sales both exceeded 18 million, to 18,264,700 and 18,061,900, setting a world record car sales, global marketing superpower reelection. Experts said that with the further adjustment of the policy in 2011, growth will flatten the automotive industry, will further intensify competition in the market, car manufacturers and dealers will face even greater challenges and opportunities.
overall growth slowed down
According to the latest data show that in 2010, China's passenger car sales over 11 million, an increase of 36%; commercial vehicle sales of more than 600 million, up grew by about 30%. Among them, the Beijing market, new car sales exceeded 900,000, an increase of more than 28%.
State Information Center of the Economic Advisory Centre for Liu, director of market research that stimulus as the country's delisting, the development of China's auto market in 2011 will be leveling off, which will increase passenger car market slowed to about 14%; due to the policy implications of large commercial vehicles will grow at a low level of about 9%. Liu expects China's overall car sales in 2011 will be 19.7 million, an increase of about 8%, favorable macroeconomic circumstances, is expected to reach 20 million.
imported vehicles, deputy general manager of China Automotive Trading Co., Ltd. Sun Yong believes that 2011 will show a growth rate of imported vehicles fell, structural changes, increased competition in the market situation, the specific features are: import model will be more energy saving, environmental protection; SUV will continue to maintain a high market share; multinational network of imported cars will be an extension of second and third grade cities.
As for the auto market in Beijing 2011, Beijing North Star Asian Games Village Automobile Exchange, said deputy general manager of Jing-Hui Yan, car demand is met from the unlimited access to the configuration of the time limit. Auto consumption policy is facing He believes that changes in consumption patterns will enable Beijing auto market to enter a long time to adjust changes in the recovery period.
dealer urgent transformation
It is reported that Beijing has about 460 4S shops, China Automobile Dealers Association, Luo Lei, Deputy Secretary-General admitted that stimulus and the Beijing government blocked the delisting introduction of the policy will give dealers a chance to keep a cool head.
He believes that by 2011, in the new market situation, dealers should realize three changes: First, change the service principal, from the shift for the production of business services to consumers service; Second, change business strategy, from selling cars to service business enterprises, expansion of existing customers into customer resource; Third, changes in marketing methods, from other customers to come to active search for customers, improve customer satisfaction.
Jing-Hui Yan further said that in 2011, the development of automobile market in competition policy to pull power from the drive, in the face after the New Deal changes in the automotive market, dealers need to find a new direction. First of all, from professional competence, efficiency of service to enhance the customer satisfaction, enhance brand reputation building; Second, we should extend the industrial chain, to carry out diversification, improve after-sales service market share, increase the value of the stock of resources and efficiency.
the same time, the Beijing auto market, Jing-Hui Yan recommended the strengthening of vendors, marketing services platform for the three structures, namely, car replacement platform for experiential marketing platform for new cars and automobile distribution companies marketing alliance between the platform and platform to carry out the above rely on brand promotion activities.
both opportunities and challenges
Secretary General of China Association of Automobile Manufacturers, said Dong Yang, China's automobile industry in 2011, the opportunities and challenges. Opportunities, along with the development of macroeconomic stability, China has formed a complete production system of the car market with a solid foundation, the rigidity of car consumption demand urgent release; Secondly, the car has become a pillar industry of national economic development and the lives of people who are irreplaceable.
the same time, Dong Yang that the automobile industry in 2011 faced four major challenges, namely the oil issue, components technologies, national policies and overseas strategy. In the oil issue, Dong Yang is expected to end 2012 the proportion of imported oil in China will reach 60%, fuel-efficient automotive products has become a top priority; in the national strategy, he called for more sustained and stable policy, and to strengthen the policy after management and implementation.
Dong Yang said that China's auto industry in 2011 will show a steady growth of the situation, not so hot the first two years, but it will not implement the policy of the individual cities reversed. At the same time, he also called for a car-based society, to encourage firms to stride sale, purchase an ordinary people.
(text / Wang Yi Lin)
No comments:
Post a Comment